Other brands of bottled water are:
Evian is the main competitor of Aquapax, and Neil stated that he would like the Aquapax brand to be as big as Evian.
This one is a very clever advert because even though it is funny and memorable it still has a message with inside of it, the message being how Evian makes you feel once you have drunk it, you feel young inside, so the concept of this advert is strong and yet because it is so out of the ordinary and will not happen in reality it works as a viral campaign as well.
With this one, it runs with the same theme as the first one, however, this one works better, because even though the message is still the same, this one makes it clearer to what it is. Especially as the creators have used older people with the baby bodies on their t-shirts, demonstrating about the Evian makes you feel young on the inside.
Also again this advert works mainly as a viral campaign, however there is an essence of what the brand is, being young, funky and good for you to drink.
Volvic
With this advert, even though the theme is cute and childish, it sounds like that the water inside the bottle has not been filtered and therefore might be quite bad for you to drink. The creators here have been quite clever about their approach to this by making it seem like the water makes you feel stronger and like you can conquer anything and everything.
Spa
Even though this advert is for sparkling water, I feel that it has a quality that is clever in a way that the creators have made it so that the water has more punchy fizz to it. Again as a brand campaign, this doesn't work because of the brutalness of the advert and the way the story progresses, however as a viral campaign it would work because of the funny, punchy and catchy side of it, it would grab peoples attention.
Buxton
This is a very clever advert, and it maybe a route I might take in my project. I like the way the stroy is told via a raindrop, and it's journey. Beginning from the sky as rain, falling down onto the Earth, soaking into the Earth, and then making it's way down into a cavern of some sort where, I guess the water is then collected by the company to then put into bottles for people to drink.
I also think that the guy at the end, having got a cycling helmet on, saying that he is athletic helps the campaign and what they are trying to say, how that drinking the water is good for you because it has come from the British land, also because a cyclist, ovbiously going to be in great shape, is drinking it the water will be good for you too.
This advert works mainly as a brand campaign because of the aesthetics of the piece and by the way the story flows very gracefully through each of the different sceneries.
Drench
This advert is interesting, in the respect that it has used a well known Thunderbirds character to portray the message about the water. The fact that the character is dancing says to me that drinking the water would give you energy and get you hydrated whilst you are doing any activity. I hope that this is the message otherwise the creators have not put the right message across or successfully.
Evian is the main competitor of Aquapax, and Neil stated that he would like the Aquapax brand to be as big as Evian.
This one is a very clever advert because even though it is funny and memorable it still has a message with inside of it, the message being how Evian makes you feel once you have drunk it, you feel young inside, so the concept of this advert is strong and yet because it is so out of the ordinary and will not happen in reality it works as a viral campaign as well.
With this one, it runs with the same theme as the first one, however, this one works better, because even though the message is still the same, this one makes it clearer to what it is. Especially as the creators have used older people with the baby bodies on their t-shirts, demonstrating about the Evian makes you feel young on the inside.
Also again this advert works mainly as a viral campaign, however there is an essence of what the brand is, being young, funky and good for you to drink.
Volvic
With this advert, even though the theme is cute and childish, it sounds like that the water inside the bottle has not been filtered and therefore might be quite bad for you to drink. The creators here have been quite clever about their approach to this by making it seem like the water makes you feel stronger and like you can conquer anything and everything.
Spa
Even though this advert is for sparkling water, I feel that it has a quality that is clever in a way that the creators have made it so that the water has more punchy fizz to it. Again as a brand campaign, this doesn't work because of the brutalness of the advert and the way the story progresses, however as a viral campaign it would work because of the funny, punchy and catchy side of it, it would grab peoples attention.
Buxton
This is a very clever advert, and it maybe a route I might take in my project. I like the way the stroy is told via a raindrop, and it's journey. Beginning from the sky as rain, falling down onto the Earth, soaking into the Earth, and then making it's way down into a cavern of some sort where, I guess the water is then collected by the company to then put into bottles for people to drink.
I also think that the guy at the end, having got a cycling helmet on, saying that he is athletic helps the campaign and what they are trying to say, how that drinking the water is good for you because it has come from the British land, also because a cyclist, ovbiously going to be in great shape, is drinking it the water will be good for you too.
This advert works mainly as a brand campaign because of the aesthetics of the piece and by the way the story flows very gracefully through each of the different sceneries.
Drench
This advert is interesting, in the respect that it has used a well known Thunderbirds character to portray the message about the water. The fact that the character is dancing says to me that drinking the water would give you energy and get you hydrated whilst you are doing any activity. I hope that this is the message otherwise the creators have not put the right message across or successfully.
This advert works better as a viral campaign because of the funny side of it, the fact that people cannot really take it seriously as a branding campaign.
Lastly, this advert portrays a sense of this being an experiment with real scientists, however because of the extreme nature of it, amkes the whole thing quite funny, and it the end has a calm ending to an explosive experiment.
This advert could work as both a viral campaign and a brand campaign, mainly because even though it is funny, it still has a serious side to it, wihc then bring the viewer back to reality about what the brand is trying to portray, which is drinking the water keeps you hydrated with whatever you do.
