Thursday, 20 October 2011

Production Log of Changes

Here is what changes I did for my final submission.

To begin with, I changed the sections that was asked of me to change, so Sue suggested I should make the beginning more appealing and exciting by maybe making the text explode, so I found a way of doing it.
The process on how to do it is called Explosion, which I found in the Effects and Presets search engine, only by beginning to type the word exploding. By do this allowed to get an explosion that what simple and elegant, which then flowed nicely with what I was trying to achieve with this animation.
The middle section I had to speed up, and to do that I simply went back into the After Effects project and moved all of the relevant points closer together, this meant that the actions I had the layers do would be quicker and therefore answer what the client wanted.
Also I was told that the blue cap, when inside of the bottle looking up, looked strange and did not work well with the aesthetics of the piece, I was suggested to keep the top section however just do not include the cap, and once I had done that I could see that it worked better, and people did not get confused about what that thing was. One person even said they thought that was the world.
Another section I tweeked was the light inside the bottle, instead of having it go upwards stright away, I kept it in the first position for a few seconds so that people would wonder where the bubbles were going, and to keep them intrigued and interested in the piece. This also meant that when the camera panned up it wouldn't be stuck at the end doing nothing for a few seconds.

This version here is after I sent the changed one to Neil and he wanted me to add a website at the end of the video so if people want to know more they can go to this particular website.
I had a look into trying to link the website, so that when people viewed the animation on their mobile phones, after scanning the QR code, they could just click on the screen and the link from my video would take them to the website that would then tell them more about the product.


This is my Final Animation, after having a conversation with Neil about all of the things he wanted in this advert, I then wnt back and made a few little tweeks to make the aesthetics of the piece look smoother and more professional, so it is at a standard to what Neil would like.