The programs I have used for this project are
Adobe After Effect CS5
Adobe Photoshop CS5
I started at the beginning of my piece with the carton on the right-hand side of the screen with the tag line 'Think inside the box' on the left of it.
I chose to start like this because the tag line helped me tell the viewer what they can expect from my animation from the off.
I took photos of the carton t make it look real, however, Neil wanted us to use blue capped carton, and because we had the summer limited edition carton, thye had white caps. I therefore cut out a blue cap from another photo of the carton and superimposed it onto my photo, which worked really well after manipulating it to make the cap fit properly.
I then had to make all of my different layers match the shape of the carton, this is so people can understand that the layers I will be showing are from the packaging. To do this I used photoshop to first select around the appropriate part of the carton, and then after svaing that selection on each of the layers I cut out the selection, this meant that each of the layers were exactly the same shape as the carton.
I then timed each of the layers moving to the music, this would allow my animation to flow better. I wanted each of the layers to come out one by one, as if the packaging was coming apart.
They then disappeared and the carton moved into the centre of the screen, where I some how had to make the carton turn so that it was facing the front.
At first I could think of any way of doing it, until I thought about stop motion animation,
Here are the sequence of photo that I took to make my stop motion animation. I had taken about 18 photos, this is so I can make a seemless turning bottle affect.
I did have one problem though, and that was the white cap on all of the photos, but the way I got round that was by not including the cap in the turning sequence.
Therefore, I made the middle of the carton in the centre, this also meant that there was no confusion into where the camera would be going next.
The next section was the 'going through the layers' section, where the audience will be taken though each of the different layers. I wanted to make this the main part of my sequence and to do that I would have to make it slow, steady and elegant, this is to match the same style of what I have already done.
The way I created the sense of the audience being taken through each of the layers was by zooming into each seperate layer and then fading out, like if the camera was focusing on one layer then the next and so on. That was all done in After Effects using Keyframes.
The hardest section of my piece was the 'inside the bottle' section, where I would have to create a torch like effect that would mimic something like a deep see driver looking at the bottle of the ocean in pitch black, this is because there shouldn't be any light inside of the carton, as it protects the water from light and air.
The way I created the torch effect was by looking into the effect and presets section of After Effects again, to see if there was anything that would help me. And I found exactly what I was looking for, it was called Light 1. To make the rest of the parts seem like they were being lit up by the torch I had to make them all a 3D layer.
Then in Photoshop, I made the bubbles that would float up in front of the torch, this is so the torch has something to follow.
To create a sense of the bubbles being real, I made 6 different ones, where on each of them the shadows were in different places, showing where they were in relation to the light.
Here is what one of the bubbles look like with the shadow moving. I also did this with a right hand shadow as well.
The last thing I needed to do was to make the top of the water, where the light would be reflecting off of it.
To do this I used an effect called Fractual Noise, and the way I got the effect I did was by experimenting with the different settings, I also made it move like what water would do, and that was by using Keypoints again.
