Monday, 3 October 2011

Aquapax - New Brief

This brief requires us to design and create a piece of work that can be used to promote the brand in a captivating and professional way.

The choices of mediums that we have are:


  • Video

  • Animation

  • Motion Graphics

And to use my strengths I will more likely be using either Animation or Motion Graphics or even a mixture of both.


A brief history of Aquapax:


To begin with the founder and our client is Neil Tomlinson, who is a committed ecologist and activist. His company is called Just Drinking Water Ltd, where the brand of Aquapax was created.


Aquapax is the foremost brand of premium quality 'bottled water'. Aquapax is exceptionally pure natural mineral water (untreated water with a chemically and micro-biologically stable composition at source making it suitable for consumption without any form of filtering) with a naturally low mineral content, a near perfect 7.1pH and an ultra low nitrate content. Aquapax is also suitable for infant consumption.


All this information that we were provided and that can be found on www.justdrinkingwater.com will be very helpful to generate ideas for the piece of creative work that we will be creating.