Each of these websites are really useful in telling me about the different reasons why people use iPads and for how long for, as well as other relevant information.
First, is a small article, with statistics, about the iPad, called:
29 Statistics Reveal How The Apple’s iPad Is Changing Our Lives
http://www.jeffbullas.com/2011/04/04/29-statistics-reveal-how-the-apples-ipad-is-changing-our-lives/
iPad’s Time Usage
This has implications on how publishers should be developing content so it is optimized for the appropriate device
Use of desktop computers is down for 35% iPad owners since they bought the device
Use of laptops is also down since they bought an iPad at 39%
87% of owners are using it every day of the week
26% for half an hour to an hour per day
32% for 1-2 hours per day
24% for more than 2 hours a day.
Where do they use it?
Its versatility makes it a flexible and ubiquitous device with
69% of respondents using it in the bedroom
42% in the kitchen
20% of men can’t be parted from it in the bathroom
The last statistic certainly show that men’s habits for reading in the small room have not changed just the device!
What do they use the Apple iPad for?
Accessing the web – 75%
Emailing -63%
53% of iPad owners say they use their device mainly for entertainment
Playing games – 48%
Social networking – 41%
Researching products and services – 29%
Reading books – 25%
Listening to music – 21%
Shopping – 19%
Reading magazines – 13%
For work – 13%
Watching TV – 11%
This next one talks mainlys about Gender and Ages of people who buy and use iPads more, called:
Apple iPad User Analysis — Phase II
http://ymobileblog.com/blog/2010/07/08/apple-ipad-user-analysis-%E2%80%94-phase-ii/
These are the graphs demonstrating that the majority are Males between the ages of 35-44.
This one is the same as the one above, therefore it backs up the information that has been give here.
http://www.macnn.com/articles/10/05/06/early.adopters.mostly.middle.age.men/
http://www.infographicsshowcase.com/infographic-history-of-the-ipad/
This is an image demonstrating everything about sales, buyers, and even changes between the iPad 1 and 2
Lastly this is a brief histroy into how many iPads were sold, in specific months and years.
http://www.ipadinsider.com/tag/ipad-sales-figures/
April 3rd – 300,000 WiFi iPads sold on launch day
April 8th – 450,000 iPads Sold total 5 days after launch, 3.5 Million iPad Apps and 600,000 iBooks downloaded
April 10th – 500,000 iPad Units sold in its first week
May 3rd – 1,000,000 iPad Users in 28 days since launch
May 31st – 2,000,000 iPad Owners after its International Launch
June 21 – 3,000,000 iPads in 80 days
Each of these website are extremely helpful because this allows me to make a decision about the target audience I will be aiming at, and due to the information here, I am going to make my target audience Adults between the ages of 21-54, which is a huge age range, but if I can find a story that will allow for anyone in that age range to enjoy, then I feel that I could break into a market that has not really formed yet.
