The look and feel I will use his website as inspiration, mainly because the app will then have continuity with the look and feel the author has already got.
This is what the Home page of his website looks like, and for the app I will use the red tag (one that I will create myself), a similar font, and a similar colour scheme, as I feel this would help with the identity of the application.
I really like the way the books are layed out here, it shows how they are all connected as a series because they linking together.
