The Promo video was an easier process than the Introductory video, as all I was using was the screen recordings, and then editing them.
My inspiration for this promo video was the new Internet Explorer Advert, where it uses music to enhance the vieweing experience.
I therefore had to find some Copyright free music for me to use in the background of this promo video to enhance the viewers experience, and make the promo more interesting.
I found this website http://freeplaymusic.com/ where it had millions of different types of music for me to choose from. I new specifically that I wanted something with a bass beat, to help me time the promo, with some rythem, so that people will enjoy listening to it as well.
The song that I have chosen is called Breezy Street. I chose this one because it fitted the requirements that I needed.
I then chose a section that I felt had a build up to it. I wanted the promo to have a build up theme to it because then people would keep watching to find out the ending.
Using After Effects I cut up the original to make the promo seem more interesting, and to keep to the same theme as the introductory video, as well as asking the same quetsion 'Where Do You Go?' so there is some continuity throughot my campaign.
