The process that I have taken mainly is experimenting and finding out whether or not things would work, especially when printed out.
With the final posters I first began with the question mark concept I then decided to take photographs of a couple of people to then use in the background some where.
Then using the advice of my tutors, as well as peers, I decided to use bold colours, which will then make the posters stand out in comparison to other posters that are up and around the college.
I started with finding the right typeface that will fit in with my poster, especially when it comes to the question mark. I used DaFont.com to find suitable fonts that are interesting and better than the conventional fonts. I ended up with using 2 fonts one called Revolution and one called Quicksand. Revolution for the question mark and exclamation mark, and then Quicksand for the title and the body text.
I then had to think about colours, I tried using the Sussex Downs colours, however they seemed to fade into the background and were not right for what I wanted to achieve. I therefore went along the lines of using contrasting colours from the colour wheel, similar to the Munich Olympics posters. This will then make my design stand out from the other posters at Sussex downs college.
After creating the design, I found that something seemed to be missing from the posters that would make them even better, photographs, especially ones of students studying with books and on their computer or laptops, this would then makes the posters more personable for the target audience, as well as make the posters even more visually interesting and thought provoking for the audience to look at.
