"The Design and Art Directive (D&AD), http://www.dandad.org/awards/student is a registered educational charity that aims to represent ‘the global creative, design and advertising communities’, by encouraging growth and development in these areas. It has been running since 1962 and is recognised the world over in terms of its activities and affiliations. Part of these activities includes an annual student competition, which has become the industry benchmark for identifying excellence within the next generation of design talent. The purpose of the D&AD Global Student Awards is to highlight the best emerging talent within design, advertising and communications courses around the world and promote it to the creative industries globally. Appearing in the D&AD Student Annual or winning a D&AD Student Yellow Pencil is widely regarded as one of the best ways to kick-start your career within the creative industries."
The Brief:
Within the D and AD there are many different briefs which cover a range of different skills, which are not just Digital Media. However, for this project we have been given 8 areas to concentrate on:
- Open Brief - Aviva
- Installation - Coutts
- Make Your Mark - Personal Choice
- Moving Image - HP
- Illustration - Little White Lies
- Digital Design - Windows Phone
- Digital Advertising - Spotify
- Typographic - Ministry of Sound
So I will first be deconstructing each of the briefs, finding out what the client wants, what medium the project will be in and what the target audience is etc.
To do this I will be going through the briefs and highlighting the main sections that will help me come up with an idea for that brief.
I will then narrow down my search by doing some research into the different companies to find out their own style, background and any other relevant information that I cannot find within the brief.
