After looking at the different Briefs for this project I have been able to narrow my choice down to just 3.
Open Brief - Aviva
Moving Image - HP
Typographic - Ministry of Sound
I have chosen these 3 after deconstructing the briefs and picking out the most relevant information.
Aviva Brief:
'In these straightened times, make saving 'front of mind'. Dispel the impression of savers as dull, miserly, unadventurous people. Inspire people to play the long game, even if it means cutting down on spending in the short term.'
Target Audience - 18 to 25.
Key Words/Phrases - 'long-term future', 'act of saving among young people - making it relevant, feasible, important, interesting, and dare we say it even cool?' and 'Inspire people to play the long game.'
Deliverables - 'The idea can be dramatized across any media channels you feel appropriate, and can include creation of new online destinations or branded utility/content. Use of emerging techniques and platforms is welcomed.'
HP Brief:
'Your challenge is to make a work of moving image that describes the idea of a station where creative work is made and produced. It can be based on reality and the way you work or it could be a conceptual visualization.'
Target Audience - Primary: Anyone using technology to be creative: professionals, students and tutors in art and design education, and anyone in the creative industry.
Secondary: Specific audiences include: animators, filmmakers, graphic designers, art directors and digital media producers.
Key Words/Phrases - 'vision of a creative work station', 'unleashing and accelerating creativity', 'Innovative, collaborative, powerful'.
Deliverables - Motion Graphics
Ministry of Sound Brief:
'We require you to produce a set of three typographically-focused A2 outdoor posters (landscape or portrait) that act as a three month advertising campaign for Ministry of Sound' iconic London event 'Saturday Sessions'.'
Target Audience - 18-30, clubbers and dance music lovers from all walks of life.
Key Words/Phrases - 'clear conceptual theme', 'often viewed from a moving vehicle', 'lose yourself in an atmosphere unlike anywhere else'.
Deliverables - Print in the form of 3 A2 posters, for outdoor use.
