After hitting a wall in my design process, where my idea of having dancers as the letters did not work that well for this brief I have had to rethink what I am going to do.
After having another think about the clubbing scene, and whilst I was a work, we had a fire going and when I saw the smoke from the fire in the light I really liked the elegance and smoothness of the way the way danced upwards, and that is where I then got my next idea of using smoke in some way.

And then after doing some research into smoke on the internet, I found these 2 images that then inspired me to take the route of having people dancing, men and women, and filling them with smoke, making them a smokey sort of image like the 2 images above.