There are a few possbile concepts that I could go with for the campaign.
One is a jokey way of things, where I can design and create a viral video which will play on the challenging stereotypes aspect that Denice suggested. I could then do a series of posters which then will direct them to where they are supposed to go to find the information they need to know.
The other concept is to go down the serious route, creating a introductory video to iLearn and then design and create a series of posters that asks people where would they go to find the infomation?
I think for this particular project I will choose the more serious approach however put my own funky twist on it by making a promo video to promote iLearn in a more interesting way then just an introductory video. This way people can learn about iLearn and the Library and what they can do for the students.
