Here are a few videos that I have found which I will use to try and come up with my campaign style.
This is quite an entertaining video because it uses the Old Spice advert to the create an advert for their local college library. I really like the style of this video because the transactions between each scene are smooth and seemless, and the whole time the viewer is engaged with the video so you can't actually take your eyes off of it incase you miss something interesting, therefore you are paying attention to what the guy is doing and saying, which in the end makes for a successful advert/promotional video.
This video in comparison is very long, and as I began to watch it I rapidly became uninterested mainly because of the length of the video and that unfortunately the woman talking doesn't have a very exciting voice, and therefore when she is talking I feel like I do not want to listen to her as she is telling me too much information at one time, so much that I cannot take it all in at once.
Lastly, this video is a mixture between the both where it can keep the viewer interested in what is happening on screen, however, the one problem is that it becomes very 'samey' because whoever created this has used the same sort of stop screen to present the different parts of information. The music allows for this to be more visually stimulating for the viewer as well.
