To create the smokey effect I had to look for a way of doing it using Photoshop and tutorials. Instead of finding a tutorial I found this link:
which is a link to download free brushes for Photoshop, they happen to be a set of smoke brushes, which for this idea worked out perfectly.
I had to find images that would fit in with the concept of a club scene, and so I didn't limit myself to the typical all girl campaign I wanted to find a male or 2 that would fit in. I found 3 images that I made sure was not copyrighted, as it would be for a real advertising campaign, and copyright is a major factor into this type of work.
The first 2 posters were simple, one male and one female, however I struggled with the 3rd, and so as a tester I tried using the Ministry of Sound logo. I showed this to a few people in the class, and found I would need to try something else. I then thought of having someone breakdancing, and I ended up finding an image of a man doing a one handed handstand, which ended up being perfect for this 3 month campaign.
All of the testers I printed out so that I could see how they would work with the colours and black background, before I carried on with the idea, therefore all of the print outs are in my sketchbook.
The font for my main header (Saturday) I chose a font that would enhance my design. Unfortunately, I had left it too late to create my own, therefore I went to DaFont.com to find one, and the one that I found was called CLUB, this was a free font that had no restrictions of use on it. I only chose this font for the 'Saturday' part because it would make more impact on the viewer, and then have a contrasting 'Sessions' font, which will then tie is the body text, and make everything consistant.
I then used a very simple font for the 'Sessions' and body text, and I really like the elegance and simplicity of Helvetica Neue.
I showed what I had done to Chris and a few other people, at first I had my text in seperate blocks and butted up to the edges of the posters, they suggested making the text fit around the image in the centre, creating some sort of a border, which ended up making the posters look ten times better then having just blocks of text. It makes them look funky and more interesting to look at.
Here are the 2 versions, one with the blocks of text and one with the text around the centre image.
