Then went to Studio Makgill to do an internship and ended up getting a full time job and has been there ever since (for about 4 years now). He mentioned that he learnt his printing techniques on the job and NOT at university.
Job 1
British Crafst (materials) Book:
(Naturalis Works - Oliver Spencer)
This took a couple of months to come up with ideas for this client. Once they had finalised some of their ideas, they then chose 3/4 to show to the client to then have the client choose which one they would like to use.
They used photography (Photographer being Steven Fisher) within a film to show off the details of the products. Within this short film, as well as other films, they demonstrate their ideas and concepts, which are then used through blogs and London Fashion week (Oliver Spencer).
'The Devil is in the Detail' This is a good quote.
From a film (Naturalis Works #1 (of 3)) - Which a behind the scenes of a fashion designer, they make a coat first then sort out the details after - moving things around using different colours etc.
Job 2
Exhibition - Made in Birmingham (to celebrate an exhibition from the 1800's)
- Handed over a huge archive of Birmingham by Birmingham Council.
- Used a similar type and an awkward hand quality (industrial).
- Used photos from the archive to come up with a concept design for the exhibition.
- They used Standard 8, which is a company based in Lewes, to help with the exhibition.
- Used a variety of serif typefaces to create a feel of the victorian era.
- Used flood coating to cover the pape in a different colour completely for the booklet for the exhibition - like an adjustment layer.
- They made a bench by using stensils and typefaces.
- The font for the exhibition they worked on to make and sell. The font is called Central Avenue - had to modernise it so it wasn't associated completely with the Made in Birmingham Exhibition.
Job 3
The Lollipop Shoppe - sells furniture
- They used a cut-out to match with the hand made feel of the company.
- They made Illustrations, and Anthony Burrell made notebook illustrations, which were a silk screen style.
- Used laser to cut out stencils.
- Used multiple typefaces for the branding of the company.
www.thelollipopshoppe.co.uk (Website of the company)
Job 4
Bench 10 - to raise awareness. Based in Spitalfields in London.
- Got designers to redesign benches and used a map that people could go round and find them which then led back to the Lollipop Shoppe.
- Made posters for 'Celebrating 50 years of Brasil'
Tips
- Value of design
- Creative freedom
- Strffonore video - printing process
- Send a short email with your work attached - only about 3/4 pieces of your best work.
- Also send a link to your portfolio site.
- Let your work speak for itself
- Maybe completely redesign portfolio including project of your own briefs (quick turn around projects).
